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Pinterest is one of the best ways to get more traffic to your site.

Those who come to Pinterest are looking for solutions, ideas, hobbies, and inspiration. That's why the right pins can drive lots of traffic to your business.

But the real question is, how do you make "the right pins"?

It doesn't matter if you're using Pinterest to grow your business or just for fun, learning to design pins is great for all Pinterest creators.

So, let's talk about how you can design Pinterest pins in 3 steps!

And how to make them unique to you and your vibe.

How to Create Pinterest Pins

Since Pinterest has become such a big part of my life, it's about time I tell you how I efficiently make my pins.

The most important thing to me is that they're quick to make and come out looking fantastic!

So here is how I would set up my pin creation if I was starting from scratch.

Quick tip before we get started. I like to make my pins 1000px by 1500px to get a 2:3 ratio, which is the perfect size for Pinterest and helps your pins display well on the platform.

Also, you're more than welcome to check out my Pinterest for reference as you're going through this blog post.

Step 1: Choose Your Colour Palette and Fonts

Before you ever start designing your pins, the first step is deciding on your colour palette and fonts.

This is the foundation of your Pinterest designs.

It’s what makes your pins yours.

When people see your pins pop up in their feed, you want them to recognize they're yours.

How to Choose Colours

Start by picking 3-5 colours that represent the feel of your brand.

Whatever your style is, it has to be consistent in all of your pins.

This doesn’t mean every pin has to look exactly the same, but there should be a cohesive look that brings them all together.

It’s helpful to understand a little about colour psychology when picking colours.

Certain colours are related to specific emotions.

Blue is calming, red is energetic, and green is associated with nature or trust.

Depending on the type of content you create, picking the right colour could help you attract the right audience!

Your Colours Should Work Together

Don’t forget to check how the colours work together!

Yes, they look beautiful on their own, but when you put them together they could clash or be hard to read.

Always make sure there’s a very noticeable contrast between your text and background.

For example, dark text on a light background or the reverse will help your words be readable.

If they aren't, up the contrast!

Picking Your Fonts

And finally, I'd suggest picking 1-3 fonts you will use regularly.

But I cannot be more serious when I say to not go overboard with fonts.

I have 3 fonts, a serif font, a sans-serif font, and a cursive font.

Those are the only ones I ever use!

And usually, I only use two of them in a single pin.

The easier to read, the better!

But a little personality that reflects your style is never a bad thing.

When you use the same fonts, it helps with the consistency of your designs.

Step 2: Research Pin Designs

Now that you have your colours and fonts, we need some inspiration!

This is especially helpful if you don't know where to start with the design part of things.

Take some time to scroll through Pinterest and see what style of pins you like the most.

Remember, they don't have to all look the same.

There can be multiple types of pins you create.

But keep an eye on things like the layout, the text placement, how images are used, any elements, and what stands out the most.

Use this to help you design your pins.

But please, don't steal someone else's design!

Check Out Competitors

As you research, take a look at what competitors or big names in your niche are doing.

It’s always helpful to see what’s working for them and learn from it.

This doesn’t mean copying their work but understanding the types of designs that perform well.

For example, if your niche is fitness, maybe pins with bold colours with lots of action will do well.

Trends vs. Evergreen Designs

Also, think about if you want to follow trends or stick with evergreen designs.

Trendy pins might get a bunch of short-term traffic, but evergreen designs are usually better in the long run.

You can even choose to do both!

Some seasonal pins for the short-term and evergreen designs for your core content.

To me, I like to do a mix of both, leaning more towards evergreen.

Step 3: Use Canva to Make Templates

Alright, now that you have your colours, fonts, and design inspiration, it's finally time to design your pins!

I always use Canva for this because it’s user-friendly, free (unless you want to go pro), and amazing for creating templates.

Once you have a few templates, pin creation becomes so much easier and faster.

As I mentioned before, making this process as simple and fast as possible without compromising the quality of the designs was very important to me.

Batch Designing Pins

The main way I make the design process faster is by batch-designing my pins.

So since I'm a blogger, I use Pinterest to direct traffic to my site.

To do this, I make 6 new pins for each blog post I make.

I always batch create these 6 pins and it takes me about 15-20 minutes to complete all of them.

I do this by choosing 6 of my templates and switching out the text and images (I keep the colours the same because they're part of the template) while keeping the same layout.

It saves so much time and keeps everything consistent on your Pinterest page.

First, start by creating a pin template that you can use over and over.

You can also use one of the pre-made templates in Canva, and add it to have your background color or image.

Canva has a lot of free stock photos you can use in your pins too!

But I would suggest changing photos depending on the pin's topic.

When adding text, make sure it’s large enough to easily read and stands out well against the background.

How to Use Your Templates

I keep all of my pins in one "design" on Canva.

This means that when I want to make a new pin, I can duplicate the template I want to use and move it to where I need it in the "design", then get to work.

Are You Ready to Start Designing Pinterest Pins?

Thanks for reading this far!

If you want to chat about anything I mentioned in this blog post, I'd love it if you DM me on Instagram!

See you soon!

Isabella