How to Market Your Digital Products
Disclosure: This post may contain affiliate links. I may receive a small commission at no additional cost to you if you purchase a product or service using one of the affiliate links within this post. I love all my affiliates and make sure they align with my brand before allowing them into my blog. Thanks for your support!
If you're anything like me, you know how exciting it feels to launch a new digital product.
And at the end of the day, no matter what kind of product you create, we all want it to sell.
It's one of our main business goals!
Being able to bring in an income from our businesses is a huge deal! Especially when it starts to grow.
But how exactly are we supposed to do that?
How to Sell Digital Products
Making a product is a huge project in itself, but actually selling it can feel like the hardest part.
So let's get something straight.
It doesn't have to be hard!
And you're not alone in these feelings, I've been there too.
As long as you understand your options and how to use them to sell your products properly, things don't feel nearly as complicated.
Product Ideas
I didn't want you to go into this without a product, so here are some ideas just in case you don't have one yet!
Remember, you should at least have a product in mind before you start to market it!
Ebook. Write an ebook on a specific topic you’re passionate about. Some ideas for this could be "Mastering Pinterest for Business" or "The Ultimate Guide to Living Abroad".
Online Course. Create a course that teaches a skill people want to learn. It could be something like “Instagram Growth Hacks for Small Businesses” or “How to Start an Etsy Business in 30 Days”. Break it down into sections with video lessons, worksheets, templates, and homework.
Printable Planner Templates. Design and sell printable planners for things like goal setting, meal planning, work-from-home day planner, or content creation. People love tools that help them stay organized, and printables are easy to create and distribute.
Membership Site. Build a membership site where subscribers can access exclusive content, like monthly webinars, downloadable resources, access to you or your team, or a private community. It’s a great way to create recurring income.
Stock Photos or Graphics. If you’re good with a camera or design software, think about creating and selling stock photos or graphics. Entrepreneurs, bloggers, podcasters, designers, and marketers are always looking for high-quality visuals.
Templates. Create a bunch of templates that can be used for business or in general, such as email templates, resume templates, social media templates, or business plan templates. A big selling point is that they save people time.
Webinars. Host a live webinar or workshop on a topic similar to your business's niche. You can charge for live attendance or record the session and sell the replay as a digital product. It’s a great way to engage with your audience while teaching them about an important topic.
Printable Guide. Create a step-by-step guide that your audience can download and print. It could be a guide on "How to Start an Online Business," "Healthy Meal Planning," or anything else that solves/answers a problem they have.
Business Toolkits. Make a toolkit filled with resources for a specific audience, like a “Freelancer’s Starter Kit” that has contract templates, invoicing tools, and client management tips. It’s great for those in your audience just starting out.
Journal. Design and sell a printable or physical journal made with a specific purpose, like gratitude journaling, goal setting, or daily reflections. Journals are popular for personal development, so keep that in mind when creating them.
Let's Start With Your Sales Page
Alright, let’s start with one of the most important parts of marketing your product.
The sales page.
When someone is interested in your product, they'll be directed here.
Meaning it's extremely important to keep them interested and curious about your product and how it can solve one of their problems.
You shouldn't just list the features of your product.
You need to tell them how your product will solve their problem or make their lives easier.
Create a Great Headline
Your headline is the first thing visitors will see, and it needs to get them thinking.
Thinking about how your product can solve their problem, that is!
It should clearly state the benefit of your product.
Focus on the transformation your product will give them. How will it change your customer’s life?
Basically, instead of something generic like “Online Course on Blogging,” go for something that will make them think like “Become a Blogger in 30 Days: The Ultimate Course for Explosive Growth.”
You can even start them off with a question like "If it only took 30 days to achieve your dreams, would you?" just to change things up a bit.
Talk About the Benefits (Not Just the Features)
I said it before, but only because it's so important!
Yes, talk about your product's features. It's not at all a bad thing!
But there's so much more to a sales page than just that.
Focus more on the benefits.
How will your product save them time, and money, or from feeling stress or anxiety?
How will your product help them achieve their goal faster?
How will your product solve their problem?
First, identify their pain point.
It could be something to do with money, time, happiness, or a goal.
Then, say how your product will solve that for them.
Add Some Visuals
Pictures make things interesting.
Add them into graphics? I mean, that's practically a recipe for success!
Use high-quality images and graphics that make sense with your product.
Depending on the product, you can add images of the cover or screenshots of the content.
A short video about the product is another good thing to add!
Naming Your Product
The name of your digital product is more important than you might think.
A great name can explain what your product is and attract the right audience.
It can even up your product's perceived value.
Yes, it really is that important!
A name that isn't as great or well thought out can confuse potential customers and make your product harder to sell.
Keep it Simple
I can't say it enough: Don't make the name complicated!
Potential customers should understand exactly what your product is and what it offers immediately after they read the name.
It shouldn't be something they have to decipher.
Being creative is good, but being overly creative may hurt your sales.
For example, let's say your product is a course on Pinterest.
Naming it "Pinterest Mastery Course" is better than something clever but vague like "Pinpoint Success".
Be Descriptive
A good product name usually has a descriptive element that hints at the product’s main benefit or purpose.
This helps potential customers immediately understand what they’re getting.
For example, if your product is a set of templates made to help small business owners organize their finances, a name like “Small Business Finance Templates” tells potential customers exactly what to expect.
Think About Your Brand and Audience
Your product name should also align with your brand and your target audience.
Think about the tone and style of your brand. Are you more professional or casual?
Your product's name should reflect that!
Also, think about what sort of language would appeal most to your audience.
If you’re targeting professionals, a name that focuses on efficiency and results might be better than something playful.
Test it Out
Quick thing.
If you have an email list, I'd suggest sending an email giving your subscribers a few options of names you like and getting their input.
This way you know what your potential customers are attracted to!
Promoting Your Products
Now that you've learned how to make a sales page and a great product name, it’s time to start promoting your digital product.
There are a crazy amount of options for promotion, but I’m going to focus on some of my absolute favourites that I feel work the best.
Each different product will have its own ways of promoting it, so I'm trying to list things that work well overall.
Keep that in mind!
Use Your Website
I always suggest making a website when starting a business.
Always.
This is because your website is one of your greatest marketing assets.
It’s where your audience already goes to learn more about you and the things you offer, so make sure your digital product is featured.
Homepage Banner. Put a banner at the top of your homepage promoting your product. I love this because it’s the first thing visitors will see when they go to your site. Make sure the banner looks good, stands out, and has a strong call-to-action that leads to your sales page.
Pop-ups or Exit Intent. Use pop-ups or exit intent overlays to grab your visitor's attention before they leave your site. You can also give a limited-time discount or a free bonus to get them to check out your product. Just be careful not to overdo it because too many pop-ups can be annoying.
Use Your Blog
If you’re a blogger like me, you have a fantastic platform to promote your digital products.
Content Marketing. Write blog posts on topics related to your product. For example, if you’re selling a course on social media marketing, you could write posts on how to grow a following, content ideas, the best tools for scheduling posts, or how to create engaging content.
Product Announcements. When you first launch your product, write a blog post announcing it to your audience! Share the story behind the product, what inspired you to create it, and how it can help your readers. Make sure to add the link to your product's sales page.
Use Your Podcast
If you're a podcaster, you have an amazing platform to promote your digital products (just like a blog).
Add it to Your Episodes. You can add your product's topic right into your episodes. Let’s say you’ve got a course on leadership skills. Why not create episodes where you share your own stories or even bring on guests to talk about their experiences? Mention your product casually as something that can help listeners who want to dive deeper (if you have a guest, double-check that they're ok with you bringing up your product in the episode).
Product Promotion. When you launch something new, make it an event on your podcast! Talk about why you created it, the process of making it, and how it can make a difference for your listeners, and if you have it, add testimonials from people who’ve tried it. Tell your listeners to check it out by visiting your site or sales page.
Use Your Social Media
Everybody uses different types of social media, but you can use the ones you have to your advantage!
Create Teasers. Build anticipation for your product by posting teaser content on social media. Things like a sneak peek of the product or a countdown to launch day are both great ways to do this.
Behind the Scenes. Film some videos of you putting together your product to build anticipation from your audience. They can feel like they're a part of the creation process.
Share Success Stories. Testimonials really are great, and this way your audience can see the positive things your product has done for someone like them.
Run Contests or Giveaways. Hosting a contest or giveaway on social media is a great way to get people talking and telling their friends about you and your product. For example, you could offer a free copy of your product to one person who likes, shares, and comments on your post.
Are You Ready to Sell Your Digital Products?
Thanks for reading this far!
If you want to chat about anything I mentioned in this blog post, I'd love it if you DM me on Instagram!
See you soon!
Isabella
How to Market Your Digital Products
Disclosure: This post may contain affiliate links. I may receive a small commission at no additional cost to you if you purchase a product or service using one of the affiliate links within this post. I love all my affiliates and make sure they align with my brand before allowing them into my blog. Thanks for your support!
If you're anything like me, you know how exciting it feels to launch a new digital product.
And at the end of the day, no matter what kind of product you create, we all want it to sell.
It's one of our main business goals!
Being able to bring in an income from our businesses is a huge deal! Especially when it starts to grow.
But how exactly are we supposed to do that?
How to Sell Digital Products
Making a product is a huge project in itself, but actually selling it can feel like the hardest part.
So let's get something straight.
It doesn't have to be hard!
And you're not alone in these feelings, I've been there too.
As long as you understand your options and how to use them to sell your products properly, things don't feel nearly as complicated.
Product Ideas
I didn't want you to go into this without a product, so here are some ideas just in case you don't have one yet!
Remember, you should at least have a product in mind before you start to market it!
Ebook. Write an ebook on a specific topic you’re passionate about. Some ideas for this could be "Mastering Pinterest for Business" or "The Ultimate Guide to Living Abroad".
Online Course. Create a course that teaches a skill people want to learn. It could be something like “Instagram Growth Hacks for Small Businesses” or “How to Start an Etsy Business in 30 Days”. Break it down into sections with video lessons, worksheets, templates, and homework.
Printable Planner Templates. Design and sell printable planners for things like goal setting, meal planning, work-from-home day planner, or content creation. People love tools that help them stay organized, and printables are easy to create and distribute.
Membership Site. Build a membership site where subscribers can access exclusive content, like monthly webinars, downloadable resources, access to you or your team, or a private community. It’s a great way to create recurring income.
Stock Photos or Graphics. If you’re good with a camera or design software, think about creating and selling stock photos or graphics. Entrepreneurs, bloggers, podcasters, designers, and marketers are always looking for high-quality visuals.
Templates. Create a bunch of templates that can be used for business or in general, such as email templates, resume templates, social media templates, or business plan templates. A big selling point is that they save people time.
Webinars. Host a live webinar or workshop on a topic similar to your business's niche. You can charge for live attendance or record the session and sell the replay as a digital product. It’s a great way to engage with your audience while teaching them about an important topic.
Printable Guide. Create a step-by-step guide that your audience can download and print. It could be a guide on "How to Start an Online Business," "Healthy Meal Planning," or anything else that solves/answers a problem they have.
Business Toolkits. Make a toolkit filled with resources for a specific audience, like a “Freelancer’s Starter Kit” that has contract templates, invoicing tools, and client management tips. It’s great for those in your audience just starting out.
Journal. Design and sell a printable or physical journal made with a specific purpose, like gratitude journaling, goal setting, or daily reflections. Journals are popular for personal development, so keep that in mind when creating them.
Let's Start With Your Sales Page
Alright, let’s start with one of the most important parts of marketing your product.
The sales page.
When someone is interested in your product, they'll be directed here.
Meaning it's extremely important to keep them interested and curious about your product and how it can solve one of their problems.
You shouldn't just list the features of your product.
You need to tell them how your product will solve their problem or make their lives easier.
Create a Great Headline
Your headline is the first thing visitors will see, and it needs to get them thinking.
Thinking about how your product can solve their problem, that is!
It should clearly state the benefit of your product.
Focus on the transformation your product will give them. How will it change your customer’s life?
Basically, instead of something generic like “Online Course on Blogging,” go for something that will make them think like “Become a Blogger in 30 Days: The Ultimate Course for Explosive Growth.”
You can even start them off with a question like "If it only took 30 days to achieve your dreams, would you?" just to change things up a bit.
Talk About the Benefits (Not Just the Features)
I said it before, but only because it's so important!
Yes, talk about your product's features. It's not at all a bad thing!
But there's so much more to a sales page than just that.
Focus more on the benefits.
How will your product save them time, and money, or from feeling stress or anxiety?
How will your product help them achieve their goal faster?
How will your product solve their problem?
First, identify their pain point.
It could be something to do with money, time, happiness, or a goal.
Then, say how your product will solve that for them.
Add Some Visuals
Pictures make things interesting.
Add them into graphics? I mean, that's practically a recipe for success!
Use high-quality images and graphics that make sense with your product.
Depending on the product, you can add images of the cover or screenshots of the content.
A short video about the product is another good thing to add!
Naming Your Product
The name of your digital product is more important than you might think.
A great name can explain what your product is and attract the right audience.
It can even up your product's perceived value.
Yes, it really is that important!
A name that isn't as great or well thought out can confuse potential customers and make your product harder to sell.
Keep it Simple
I can't say it enough: Don't make the name complicated!
Potential customers should understand exactly what your product is and what it offers immediately after they read the name.
It shouldn't be something they have to decipher.
Being creative is good, but being overly creative may hurt your sales.
For example, let's say your product is a course on Pinterest.
Naming it "Pinterest Mastery Course" is better than something clever but vague like "Pinpoint Success".
Be Descriptive
A good product name usually has a descriptive element that hints at the product’s main benefit or purpose.
This helps potential customers immediately understand what they’re getting.
For example, if your product is a set of templates made to help small business owners organize their finances, a name like “Small Business Finance Templates” tells potential customers exactly what to expect.
Think About Your Brand and Audience
Your product name should also align with your brand and your target audience.
Think about the tone and style of your brand. Are you more professional or casual?
Your product's name should reflect that!
Also, think about what sort of language would appeal most to your audience.
If you’re targeting professionals, a name that focuses on efficiency and results might be better than something playful.
Test it Out
Quick thing.
If you have an email list, I'd suggest sending an email giving your subscribers a few options of names you like and getting their input.
This way you know what your potential customers are attracted to!
Promoting Your Products
Now that you've learned how to make a sales page and a great product name, it’s time to start promoting your digital product.
There are a crazy amount of options for promotion, but I’m going to focus on some of my absolute favourites that I feel work the best.
Each different product will have its own ways of promoting it, so I'm trying to list things that work well overall.
Keep that in mind!
Use Your Website
I always suggest making a website when starting a business.
Always.
This is because your website is one of your greatest marketing assets.
It’s where your audience already goes to learn more about you and the things you offer, so make sure your digital product is featured.
Homepage Banner. Put a banner at the top of your homepage promoting your product. I love this because it’s the first thing visitors will see when they go to your site. Make sure the banner looks good, stands out, and has a strong call-to-action that leads to your sales page.
Pop-ups or Exit Intent. Use pop-ups or exit intent overlays to grab your visitor's attention before they leave your site. You can also give a limited-time discount or a free bonus to get them to check out your product. Just be careful not to overdo it because too many pop-ups can be annoying.
Use Your Blog
If you’re a blogger like me, you have a fantastic platform to promote your digital products.
Content Marketing. Write blog posts on topics related to your product. For example, if you’re selling a course on social media marketing, you could write posts on how to grow a following, content ideas, the best tools for scheduling posts, or how to create engaging content.
Product Announcements. When you first launch your product, write a blog post announcing it to your audience! Share the story behind the product, what inspired you to create it, and how it can help your readers. Make sure to add the link to your product's sales page.
Use Your Podcast
If you're a podcaster, you have an amazing platform to promote your digital products (just like a blog).
Add it to Your Episodes. You can add your product's topic right into your episodes. Let’s say you’ve got a course on leadership skills. Why not create episodes where you share your own stories or even bring on guests to talk about their experiences? Mention your product casually as something that can help listeners who want to dive deeper (if you have a guest, double-check that they're ok with you bringing up your product in the episode).
Product Promotion. When you launch something new, make it an event on your podcast! Talk about why you created it, the process of making it, and how it can make a difference for your listeners, and if you have it, add testimonials from people who’ve tried it. Tell your listeners to check it out by visiting your site or sales page.
Use Your Social Media
Everybody uses different types of social media, but you can use the ones you have to your advantage!
Create Teasers. Build anticipation for your product by posting teaser content on social media. Things like a sneak peek of the product or a countdown to launch day are both great ways to do this.
Behind the Scenes. Film some videos of you putting together your product to build anticipation from your audience. They can feel like they're a part of the creation process.
Share Success Stories. Testimonials really are great, and this way your audience can see the positive things your product has done for someone like them.
Run Contests or Giveaways. Hosting a contest or giveaway on social media is a great way to get people talking and telling their friends about you and your product. For example, you could offer a free copy of your product to one person who likes, shares, and comments on your post.
Are You Ready to Sell Your Digital Products?
Thanks for reading this far!
If you want to chat about anything I mentioned in this blog post, I'd love it if you DM me on Instagram!
See you soon!
Isabella
I'm Bella!
A 21 year old Canadian living in Guatemala with her own business... and I adore it! This blog is for anyone who wants to learn how to grow an online business from their passions.
Enjoy!
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